Steer Toward Safety

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The Value of Safety

Q. At a recent safety conference, the subject of people not wearing a seat belt became the hot topic. The consensus was that the use of a seat belt can save your life, and all participants indicated that their company policy mandated the use of the restraint.

In the real world, where the rubber meets the road, I feel like our company may have some individuals who still do not buy into the use of seat belts. They wear them because it is our policy, but they don’t buy into the value of seat belt use…any thoughts on winning this small group of people over to the safe side?

Safety Director

A. Thanks for the question Jim.

You are on the right path of winning this group over Jim. The key word in your comment / question is “value.” We must help people understand the value of safety, and in this case the use of a seat belt. Getting home from work safely each and every day is a win, and the value of safety is found in family and friends.

Let’s consider the following;

As I understand the statistics related to vehicle crashes, in North America alone more than 35,000 people die each year. In 2016, the NSC believes that number to be closer to 40,000. Seat belts can prevent death from occurring in almost half of these crashes.

As Safety Professionals, Fleet Managers and others with vehicle management responsibilities, it is imperative that we push for each and every person we influence to travel buckled up.

Some quick facts to share with your people:

  • On average, seat belts save almost 100,000 lives each year
  • They prevent injury from impact with the steering wheel, dashboard or windshield
  • They keep the occupants protected inside the vehicle during a collision, preventing ejection through a window or windshield
  • Seat belts also protect body organs
  • They improve the chances of remaining conscious
  • They keep the driver positioned behind the wheel during an evasive maneuver

Jim, I trust that you will share this information with your team and they will all be successful drivers who value safety and specifically the use of a seat belt.

This question was answered by:

Ben Langley is the Safety Editor for “The Driver Advantage™”. Ben is a passionate proponent for driver safety education, training and awareness. Continuously submerged in research targeting human behavior and driver safety; Ben initiates creative thinking that is evident in his writings. Ben also develops unique, exciting and results oriented driver safety programs and campaigns. His knowledge and common sense approach to driver safety is wrapped with authentic concern for people. Ben is also the co-found of Safety Wins, Inc. a 501©(3) non-profit organization. The Safety Wins concept of training fleet drivers at NASCAR Race Tracks throughout America was federally and privately funded. Today, Safety Wins, Inc focuses on Teen Driver Safety and continues to use the platform of motorsports to attract attention to their life saving driver safety message. Contact the author

- has written 55 posts on Driving Dynamics.


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